I've been browsing some great sites on graphic design and designers lately, and I came across this great little film on Paul Rand. I absolutely love his aesthetic sense - so childlike, so simple, and yet clear and sophisticated. He didn't over-think things, but you can tell he thought about them a great deal. Everything was considered. 

His work also conveys a certain happiness - a joy in the design that is so rare. I just thought I'd share this bit of lovely inspiration with you...