Gap Holiday Commercial 2009: Make It Stop
Sunday, November 22, 2009 at 3:10PM It's a week before Thanksgiving and I already want this ad gone. Off the air. Make it stop.
"2-4-6-8 'Tis the time to liberate. Go Christmas, go Hanukkah, go Kawanza, go Solstice. Go classic tree, go plastic tree, go plant a tree, go without a tree. You 86-the rules, you do what just feels right. Happy Dowhateveryouwannakah and to all a cheery night."
Happy Dowhateveryouwannakah? Are you kidding me? First of all, I didn't realize that the holiday season was so full of "rules" that we had to be "liberated" from them. Second, when did the holidays become so politically correct all the time? I celebrate Christmas, but I love me a latke, and there's a bar near my house that does a big Solstice party every year. I guess my point is, don't we already "rekagnize" that there's more than just Christmas? When did saying "Merry Christmas" become so taboo?
But back to the travesty that is this commercial. Every time it comes on the television (which is a lot right now), I want to change the channel. The voices are shrill, you can't see the product clearly at all, and the rhyme is obnoxiously annoying. All of that together leaves an unsettled nervous feeling, like my eardrums are bleeding, or someone just ran fingernails over a blackboard. It definitely doesn't make me want to go buy products at The Gap.
True, the cheerleaders do have some great moves and are truly athletic, but why cheer? Isn't that trend dead yet? This may have been more in-touch when Bring It On were in theatres, but this year's teen trend (which they're clearly trying to target) is all about Glee and Twilight, and I'm sure that someone in the marketing department at The Gap knows that.
Advertising for The Gap has always traditionally featured celebrities and a colorful, classically lighthearted style. The cast of Gossip Girl did a spot a few years ago, while the cast of Saturday Night Live were featured last year. This ad should have featured the cast of Glee doing a caroling mash-up while wearing the holiday collection. It would have been much more playful, more exciting, and more appropriately on-trend.
This ad spot just makes me want to run away screaming...not cheering.
Holiday,
The Gap,
commerical in
Pimp My Brand 








Reader Comments (8)
Nice mention in the Chron this weekend! Jill
I do take issue with the idea that you think this ad represents "average consumers" when it doesn't. Personally, I don't find the ad particularly colorful or exciting, only annoying and unintelligent. Is this what we have to sacrifice for "color"? The point of the ad is to engage customers and to draw them into the product line and the retail establishment. My opinion states that it does neither of these things. If you think otherwise, then I think that's great.
Anyways, I'm glad that one of the people who actually enjoys the commercial has found this post!