It's Back: J.Crew Catalog Theater

Now that the FashFilmFest is over (but will return in 2013!) I'm back to blogging! What better way to get back into the routine than with a favorite? By request and popular demand, I've got a new edition of J.Crew Catalog Theater, from the April catalog... The models are sad, sassy, confused, and wearing things we've seen before. But don't hold that against them! They're models, they can't do any better...

J.Crew Spring Catalog Theatre!

It's been a very long time since the last episode of J.Crew catalog theatre and the only reason I can give you is that the stylists at J.Crew have seriously upped their game of late. I'm not going to lie - they've done a great job at making their pages both appealing and shoppable. That is, until now... (I hope my sister and her New York crew enjoy... I hear they love it when I get sacriligious.)

I was so happy to find this issue in my mailbox full of odd, ackward poses, models who are both pale and hungry, and very very strange styling choices.

There's a lot of ground to cover here, so indulge me. And yes, I edited out a few pages too - there was just too much good stuff...

J. Crew Fall Catalog Theatre!

Okay, you knew it was coming. The new J. Crew catalog arrived in mailboxes last week, which of course means that Poetic & Chic has to do something about it. Interesting to note that the expensive atmospheric shots are gone and almost the whole thing is shot in a studio...maybe they got my message about the Spring issue?

As usual, there's a lot to love and a lot to question. But, that's the fun of J.Crew Catalog Theatre... I'll let the pictures tell the story! All pictures are from J.Crew and scanned by me from the catalog. They're thumbnails, so feel free to enlarge...

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